Certified Digital Marketer
Master the art and science of Digital marketing
with our industry-focused Certified Digital Marketing Course. Designed for students, freshers, and aspiring marketers, this course provides hands-on training in today’s most in-demand digital tools and strategies – helping you build real skills and launch a successful career.
Certified Digital Marketer Course Syllabus
Module 1: Introduction to Digital Marketing
- What is Digital Marketing?
- Traditional Marketing vs. Digital Marketing
- Career scope in digital marketing
- Understanding buyer personas and customer journeys
Module 2: Website Planning & WordPress Development
- Domain & Hosting basics
- Installing and customizing WordPress
- Website structure and user experience
- Landing pages and lead generation
Module 3: Search Engine Optimization (SEO)
- On-page SEO (keywords, meta tags, URL structure)
- Off-page SEO (backlinks, guest posts, bookmarking)
- Technical SEO (site speed, mobile optimization, indexing)
- Tools: Google Search Console, Yoast SEO, Ubersuggest, SEMrush
Module 4: Search Engine Marketing (SEM) / Google Ads
- Google Ads account setup
- Search, Display, Video & Shopping ads
- Bidding strategies and campaign optimization
- Keyword planner and performance reports
Module 5: Social Media Marketing (SMM)
- Facebook & Instagram marketing (organic + paid)
- LinkedIn, Twitter, and YouTube strategies
- Meta Business Suite and Ads Manager
- Content calendars and performance metrics
Module 6: Content Marketing & Blogging
- Importance of content in digital marketing
- Writing for the web – headlines, CTAs, SEO blogs
- Content pillars and content marketing funnel
- Tools: Grammarly, BuzzSumo, ChatGPT (ethical usage)
Module 7: Email Marketing & Automation
Building email lists and segmentation
Crafting high-converting email campaigns
Automation tools: Mailchimp, Sendinblue, ConvertKit
A/B testing and email analytics
Module 8: Affiliate Marketing & Influencer Campaigns
- Understanding affiliate networks
- Building and managing affiliate partnerships
- Planning influencer marketing campaigns
- ROI tracking and collaboration tools
Module 9: Web Analytics
Introduction to Google Analytics (GA4)
Traffic sources, user behavior, and conversion tracking
Setting up goals, events, and dashboards
Integrating analytics with marketing channels
Module 10: Online Reputation Management (ORM)
- Monitoring brand presence across platforms
- Managing reviews and public feedback
- Crisis management and response strategy
- Tools: Google Alerts, Mention, Social Mention
Module 11: Freelancing & Career Preparation
Creating a digital portfolio and personal brand
Freelancing platforms: Upwork, Fiverr, Freelancer
Resume & LinkedIn profile optimization
Mock interviews and job placement support
Why Choose This Course?
Learn the latest design trends and techniques used by professionals.
Access the course online, at your own pace, with lifetime access to materials.
Learn from experienced graphic designers who share real-world knowledge and practical tips.
What We Offer
Learn from industry professionals who bring real-world experience to the classroom, guiding you through every step of the graphic design process.
Gain proficiency in leading design tools like Adobe Photoshop, Illustrator, Premiere Pro, and After Effects, ensuring you're ready for any design project.
Receive individualized attention, with access to our expert instructors who provide constructive feedback to help you grow your skills and build your portfolio.
Get career-focused advice and job placement support, including portfolio development and tips for entering the competitive graphic design job market.
